Behavioral Health Directory Listings — Where to List Your Practice 2026
Being listed in the right directories generates patient inquiries + SEO backlinks. Here is the exhaustive US BH practice directory list.
Tier 1: Must-Have (High Patient Traffic)
- Psychology Today (psychologytoday.com) — Largest BH directory, 100M+ monthly visits, $30/mo listing pays for itself in 1-2 referrals
- TherapyDen (therapyden.com) — Free, LGBTQ+ inclusive positioning
- GoodTherapy (goodtherapy.org) — Ethics-first therapist directory
- Zocdoc (zocdoc.com) — Books directly into schedule, 20-30% commission
Tier 2: Insurance/Specialty
- MentalHealth.com
- TherapyRoute.com
- OpenCounseling.com
- Inclusive Therapists (inclusivetherapists.com)
- Therapy for Black Girls (therapyforblackgirls.com)
- Latinx Therapy (latinxtherapy.com)
Tier 3: SUD/Addiction Specific
- SAMHSA Treatment Locator (findtreatment.gov) — Government referral source, FREE
- Recovery.org (recovery.org)
- DrugAbuse.com
- AddictionCenter.com
- Rehab Reviews (rehabreviews.com)
Tier 4: General Business/Local
- Google Business Profile
- Bing Places
- Yelp for Business
- YellowPages Health
- Manta
- Healthgrades (healthgrades.com)
- WebMD Physician Directory
- Vitals (vitals.com)
- RateMDs (ratemds.com)
Tier 5: Insurance Directories
- Each insurance panel has its own directory (Aetna, UHC, Cigna, BCBS, Optum, Beacon, Carelon) — CRITICAL for in-network practices
Expected ROI
15-25 directory listings = 10-40 monthly patient inquiries + 15+ SEO backlinks = ~$3,000-$8,000 monthly revenue add for average BH practice.
– KD, Revenant Care