BH Content Marketing — 2026 Strategy Guide

Content marketing generates 3-5x more inbound patients than any paid channel over 12+ months for BH practices. But 90% of practices publish sporadically or copy generic content. Here is the strategic approach.

Content Topics (Ranked by Patient-Acquisition Value)

1. Insurance guides — “Does Aetna cover therapy in [state]?” (highest buyer intent)
2. Cost transparency — “How much does therapy cost with/without insurance”
3. Condition-specific — “OCD therapist [city]”, “Trauma therapy [city]”
4. Treatment modality — “EMDR therapy explained”, “DBT vs CBT”
5. What to expect — “First therapy session guide”, “How long does therapy take”
6. Local resources — “[City] crisis lines”, “[State] Medicaid mental health coverage”

Publishing Platforms (Ranked by ROI)

1. Your practice website blog — Owned property, SEO value, permanent asset
2. Medium (medium.com/@practicename) — DA 96 domain rub-off, Publications distribution
3. LinkedIn Articles — Personal branding + referral source for peer providers
4. Psychology Today Blog — Requires vetting, high patient traffic
5. Guest posts on GoodTherapy, TherapyDen blogs — Peer authority

Publishing Cadence

• Minimum: 1 blog post/month (below this, zero SEO compound effect)
• Optimal: 2-4 blog posts/month (compound SEO + patient inquiry generation)
• Ambitious: 8-12 blog posts/month (practice becomes local authority in 12-18 months)

Expected Outcome (12 months)

• 10-30 blog posts published = 500-2000 monthly organic visits
• Monthly organic patient inquiries: 15-40
• Monthly revenue add: $8,000-$25,000
• SEO compound effect year 2: 3-5x year 1 numbers

Revenant Care · Pricing

– KD, Revenant Care