Website SEO for Therapist Practices — 2026 Checklist

Most therapist websites fail 12+ of these 20 SEO fundamentals. Getting even 15 right puts you ahead of 80% of competitors in local search.

Technical SEO (5)

1. SSL certificate (HTTPS) — 100% required for medical practices
2. Mobile-responsive design (Google mobile-first indexing)
3. Fast page load speed (target under 3 seconds)
4. XML sitemap submitted to Google Search Console
5. robots.txt file properly configured

On-Page SEO (5)

1. Unique title tag per page (55-60 chars, primary keyword up front)
2. Meta description per page (150-160 chars, benefit + CTA)
3. One H1 tag per page (primary keyword)
4. Header hierarchy (H1 > H2 > H3, don’t skip levels)
5. Alt text on all images (accessibility + SEO)

Local SEO (5)

1. Google Business Profile fully optimized
2. NAP consistency across all directory listings
3. Local schema markup (LocalBusiness, MedicalBusiness)
4. Location page per office (if multi-site)
5. Local content (blog posts targeting city + service keywords)

Content SEO (5)

1. 1500+ words on service pages (thin content does not rank)
2. Internal linking (2-5 links per page to other site content)
3. External linking to authoritative sources (peer-reviewed research)
4. Blog publishing (minimum monthly)
5. Content depth over content quantity (better one 3000-word guide than 10 x 300-word posts)

Grading Your Site

• 18-20/20 = Top 10% of BH practice websites (rank consistently top 3)
• 15-17/20 = Above average (rank top 10 for target keywords)
• 10-14/20 = Below average (rank page 2-3, few organic inquiries)
• Under 10 = Bottom quartile (site is not generating patients)

Revenant Care · Pricing

– KD, Revenant Care