Google Ads for Behavioral Health Practices — 2026 Guide
BH/ABA/SUD Google Ads have some of the highest CPC in healthcare because of intense payer competition + high LTV per patient. Understanding the CPC landscape is critical before spending.
2026 BH Keyword CPC Benchmarks
- Behavioral health outsource billing: $12-18 CPC
- MHPAEA parity appeal service: $10-15 CPC
- ABA billing outsource: $13-19 CPC
- SUD residential billing: $11-17 CPC
- Detox billing service: $12-18 CPC
- Telepsych billing: $6-11 CPC
- TMS billing 90867: $4-8 CPC
- 90837 denial recovery: $2-4 CPC (niche buyer)
Required Negative Keywords
Add these to every BH campaign or waste 40-60% of spend on non-buyers: free, template, training, course, certification, student, school, career, job, salary, resume, tutorial, how-to, PDF download, sample, beginner.
Landing Page Requirements
- Phone number CTA above the fold
- Case study proof point ($X recovered in Y days)
- Pricing transparency (4-8% market standard)
- Calendar booking widget (Calendly or similar)
- Live chat option
Expected Performance (BH RCM vertical)
- CTR: 3.5-6%
- Conversion rate to demo: 8-18%
- Show rate: 60-70%
- Close rate on demo: 15-25%
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– KD, Revenant Care